The Grass project's airdrop is strategically designed to incentivize early participants through a tiered distribution mechanism. By allocating a higher percentage of tokens to early adopters, the project fosters community loyalty and engagement. Additionally, the airdrop includes rewards based on user activity, encouraging participants to actively contribute to the ecosystem. This approach not only boosts initial user adoption but also drives ongoing involvement. As the project evolves, monitoring user engagement metrics will be crucial for evaluating the effectiveness of these incentives in promoting long-term growth and sustainability.