@adrienne

You crushed it and especially love how you handled the farcaster isn’t cool enough critique 👏 🫢 I have some pretty strong opinions: - you can’t grow a social network by paying “cool” people to hang out. - agree that only small minority cares about decentralization, but absolutely think you can get the masses to care about the actual benefits- open access to social data, ownership of identity and social graph, censorship resistance, freedom to build and monetize without sharing with the platform, etc. There is so much pent up anger with the status quo of social media corporations. “Decentralized” won’t win anyone over but the benefits will. Seed club guys continued to talk after you left and wished for a product that was everything farcaster has, but at scale 🤔 In my earlier career, I spent a lot of time studying and practicing motivating groups of people - and one huge lever that costs nothing is clarity of purpose. If leaders can sell a vision and make it clear how it benefits the world and tie that back to how the individual benefits, and the individual understands their role in the broader sense, they’ll move mountains to make it happen. Why does farcaster exist, why is it good for the world, why is it good for me an individual, what is my role in the ecosystem (creator, builder, investor, marketer, artist, community, etc) everyone needs to be able to answer those questions instantaneously, and answer as if they own a piece of Farcaster. If they can’t there’s not enough clarity. If you communicate 3x more than you think is necessary, you’re only 1/3 of the way there. If they don’t feel empowered and act like owners, they’ll sit and wait for neynar to solve growth. The other levers we used besides clarity were high standards, low conformity/bureaucracy, recognition/rewards, sense of community. We had success aligning and motivating an engineering team of 1000 to rearchitect and migrate a 15 year old monolith to microservices and CI/CD and AWS. Probably some similar lessons in motivating people on a public social network too bc the research was based on general org psychology

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