The people I respect most seem to be splitting into two camps. I wanna call them Automators and Artisans. Blurry lines here, and plenty of overlap, but their orientations to AI and the world are super different. 👉 Automators optimize for speed and volume. Artisans go slow and work inside-out. 👉 Automators don't really have taste. Artisans, that might be... their greatest asset. 👉 Automators focus on distribution, efficacy and reach. Artisans focus on authenticity and excellence. 👉 Automators build systems and workflows with AI. Artisans build things (and make art) by hand. 👉 Automators scale what works. Artisans publish what feels right, even when incomplete. 👉 Automators measure everything. Artisans trust their vision. I think both of these models are valuable -- and it's actually in the overlap where the real magic sits.
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"there's always room for great." = my response to every single question I get these days about AI and content. if what you make is original or hilarious, or just-on-the-edge-of uncomfortable. if it's a brilliant zag against the algorithm. if it's SUPER niche. if it's well researched. if it's composed with patience, care, courage. if it showcases your idiosyncrasies. if it's something no one else can write. then it's ALWAYS worth posting. great doesn't compete for space.
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If your whole creative identity falls apart because of ChatGPT, maybe it wasn't that strong to begin with. To me, there is no one more insufferable than the creative who complains about AI. As if the world is supposed to make room for you and your dreams. As if being an artist or a writer is a right, not a privilege. The writers I look up to aren't complaining about AI -- they're finding ways to use these tools to enhance their work. Technology always introduces hard resets for artists, writers and creatives. It has changed the media we work in, the ways that work is disseminated, and the production of art itself. And in every era, if you're excellent, you'll find a way. I beg of you, stop complaining and go make something amazing. After all: it's Mediocrity that gets automated first.
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