On “creators”
I don’t like the term, at least not the way it’s used today.
Of course, anyone who creates something is a creator by definition. But over time, the word has been loaded with a kind of metaphysical glow. First by social media platforms that wanted to flatter their users, and later by crypto, which tried to elevate the space’s raison d’être “above money.”
Yes, there are people who create content professionally like journalists, designers, photographers, musicians, and others who rightly expect to be paid for it. But in my humble opinion, most people don’t create content to make money. And let’s be honest: most don’t make any, at least not in any meaningful way.
People want to be heard. They share their thoughts, designs, music, and news publicly because they want to be seen. Sure, getting 100k likes or making $1,000 is nice, no one will say no to that (and once you do, you start seeing your online activity through a different lens).
But for most of us, a comment or a reaction from three, five, ten people we value is more than enough. Or meeting someone in real life and hearing them say, “I rarely post in public, but I read you regularly,” or “I really liked what you posted the other day.” 8 replies
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