@0xen

the book is poorly written and cliche and a cash grab, cashing in on Rubin's reputation with tech flunkies who want to buy some creativity. you won't find it anywhere near an artist's bookshelf. hope that helps! it's also the only how-to creative book you see in these parts which shows a lack of curiosity. it's a in-group status signifier that says 'i'm a creative too' without doing any of the hard work.

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