Ethereum

Will enterprises "launch L2s"?

It feels obvious that @base aligns to Coinbases core business model, but does that extend? 

I see platforms adopting them to offer a more reliable ecosystem solution for their partners, but besides that, like what would @Starbucks do with an L2...

lets say it was easy to launch an L2, so Starbucks does with a native 'stars' token for their loyalty points program. This could technically be an ERC on general chain but having their own L2 would allow them to collect fees if adjacent partners interacted/built on their network

this seems like it would cause the creation of a bunch of small chains that only have some core contracts but then depend on interop to collect fees. it seems more valuable to just opt for more native interop and contract embeded fees by just building on a general purpose chain?

so im not sure I see why would an enterprise whose core business is not to create a strong ecosystem/platform would want to spend any extra time developing and maintaining a sovereign chain when in reality they could just take advantage of a general purpose one

Its like if @nyt allowed their crossword to accepted Starbucks stars as currency. I guess it would be assumed that the game would be built on Starbucks L2. But in the same world  where its easy to launch l2s, wouldn't nyt want their own chain too?