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https://warpcast.com/~/channel/six
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@0xantidote.eth
(1/10) With the recent hype around Zora and Believe (and Memecoins still buzzing), I wrote an article about this category that I call attention primitives. I think there is a structural long case to be made why this category of primitives that convert attention to value will continue to thrive in the future. The full article is here, thread is below. Please share, like and subscribe 🙏 https://www.antidoteblog.com/post/attention-primitives-and-the-structural-long-case-for-human-attention
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@0xantidote.eth
(2/10) The structural long case for human attention: The notion behind the move to the attention economy is not new: We can see that high productivity leads to a rising share of attention-related gdp to total gdp. Pat of this may be explained by a larger share of discretionary income through rising wealth. But there are further structural catalysts that will push the future price of human attention:
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@0xantidote.eth
(3/10) - The value of human generated data: New AI models drive a growing thirst for data. Anyone who has access to attention can monetise the resulting data from it. - Human attention scarcity: As AI is starting to commoditise more and more skills and destroy differentiation moats with abundance, human attention remains the potentially only scarce resource. - At the same time, a rise in price of attention also opens up the opportunity for new jobs. If attention rises in price, less of it needs to be harvested for a viable full-time career.
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@0xantidote.eth
(4/10) How attention is currently monetised - the attention value chain: There are three layers to the attention economy and the following subelements: - Demand layer: Creator, Tools and Content - Orchestration layer: Platforms like Social Media - Attention supply layer: Consumers
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@0xantidote.eth
(5/10) How to innovate in the attention economy: Innovations in the attention economy meaningfully push one of these two levers: 1. Increase Attention-to-Monetization Degree: How much value can you extract from attention? 2. Cut down Time-to-Monetization. How fast can you convert attention to value? Changing the revenue split between creators and platforms is NOT a meaningful innovation. This is just a pricing question. Platforms like Instagram could change the split anytime, they just don’t do so because of their high pricing power.
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