Spotlight
Social product studio. Politiswap, @procoin, @walkntalk, @socialtoken and more
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🚥 Let's talk about the Farcaster feed 🚥 It delivers highly relevant content to users. It does this job well. However, it also narrows and flattens the experience. It results in much highly relevant content *not* reaching users. It makes valid assumptions about what you want to see and who you want to engage with and takes that to the extreme. With some exceptions, it progressively homogenizes your content consumption, unless you make specific efforts to break the pattern. It does this for a completely sensical reason. People are lazy and unwilling to put in serious work to curate their own experiences. How do we break that mold? Channels were an attempt at this. Segment content by subject or community and users have alternative feeds to consume. One challenge with this approach is that people remain lazy. They just scroll the main feed anyway. An additional challenge is that curation-by-commitee removes agency. If twenty people have channel-posting rights, the whole network might as well. No one feels personal ownership over curation quality. With that in mind, we're introducing the Procoin Curation Protocol (PCP) as an alternative to the main feed. We think Farcaster deserves its Tumblr era -- an experience with 1000 feeds managed by 1000 curators, each with their own quirks and creativities. But as we know, no one in crypto raises an eyelid without profit motives. And why should they? Curation is hard work. And consumption is a zero-sum endeavor. The PCP provides a path for curators to earn from their hard work from day one. It creates a system for speculators to earn profit by discovering and amplifying good curators. Finally, it facilitates broad buy-in among creators by giving them upside in curators' feeds. The contracts are in audit. The miniapp is deep in development. We have a community of curators in a groupchat learning about the system and preparing the themes they plan to curate around. Let me know if you're interested in participating. Follow @procoin for updates. Launching soon
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How does a project build influence in the Farcaster network? The most common answer is to build a new client. [read on for @procoin new launch preview] The thinking is that if you own the direct relationship with the user, you control how they interface with the network and thus derive influence in how the network operates. This makes sense on some level, but the challenges and obstacles are readily apparent. Changing consumption behavior for what is roughly the same content is nearly impossible. Users are lazy creatures of habit. And there aren't that many users anyway. So, the next idea people have is to change the medium. Less text, more video. Focus on music. Build an experience centered around mini apps. This is a better answer but still not quite right. On a text-centric network, you're going to run out of alt content real quick. Most small teams do not have the will or resources to solve this supply-side problem. For the new @procoin curation protocol, we're trying something new. Instead of changing the interface or the medium, we're changing the shape of the content. "The feed" is this generalized black box which serves us well in some ways, but also narrows and flattens the experience. We want to take Farcaster into its Tumblr era, where there are a thousand custom feeds -- unique experiences hand-curated by anyone with a creative instinct. Accessible and consumable in a miniapp. But of course, no one in crypto gives a fuck unless there is a speculative component. To bootstrap a legion of curators, they need to be capitalized by an army of speculators. That's why every feed is tradable on a bonding curve from day 1. And that's why we're building a set of revenue models for curators to leverage to make their feeds lucrative for themselves and their investors. We're also introducing some novel issuance mechanics. The goal is to make content creators stakeholders in these new feeds. An attention and distribution flywheel if you will. Contracts are headed to audit. Miniapp is getting closer. More soon
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