siyana
$SYYN: 0xc7562d0536d3bf5a92865ac22062a2893e45cb07
@blnc
The Barça inner circle already knows what Siyana Couture is about.
They back us and really like the concept behind $SYYN and what we’re building.
In 10 hours, Aftermatch drops,
the biggest streetwear collection the club has ever seen.
This is a dream.
We talk tomorrow.
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@blnc
what a day.
an emotional rollercoaster from the very first minute.
i woke up to the news that my little boat was half sunk after the heavy rain.
not exactly how you want to start your morning.
my heart almost stopped, honestly.
but we fixed it. got it dry, a few repairs coming up… and that’s it.
and then later, i had probably the most hopeful meeting of my life.
we finally have the key pieces to build what i’ve been dreaming about for so long with siyana:
making it the first tokenized streetwear brand, created in spain.
the token will be directly connected to real sales.
every purchase (physical, online or onchain) will send a fixed percentage to buybacks.
the idea is to build an ecosystem where the token has real utility: connecting community, access, decisions, experiences, and new ways to participate in the brand. we’re still exploring governance mechanics, rewards, and more gamified dynamics (ways for people not just to buy, but to be part of it)
some amazing stores in barcelona and madrid are really interested in what we’re doing. we’ve had a few meetings already, and the possibility of existing physically in those kinds of spaces feels huge.
we also secured the right production partner, which basically means we can turn almost any idea into reality, from cotton garments to more experimental pieces or even collectible objects.
but beyond the tech and all the structure, what really matters to me is simple:
we want to give siyana a voice as a tokenized brand and take it to the world.
to experiment, build in the open, and let all that creativity find its place on the blockchain too.
tokenized brands feel inevitable to me. sooner or later, this will just be normal.
we just decided to start now.
today reminded me that things can break in the morning and feel possible again by the afternoon.
siyana stays.
and we keep building …
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