native
a narrative r&d studio helping founders shape the ideas that shape us
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@jihad

Started running half-day "Narrative Expansion" workshops with founding teams, focused on working through: - What is your story *today*? - Where are you headed? - What does the world look like if you win? Lots of directions we can take it. Once we wrap up, I synthesize my thoughts re: narrative direction and give the team a gameplan to move forward. This could be the beginning of a longer engagement, but I'm trying to make it as impactful as possible given the time constraints. Low-risk way of working with Native and getting started thinking about narrative strategy. Want to run ~5 of these in the next 60 days. 2 already locked down. DM me if interested.
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@samuellhuber.eth

@shawmakesmagic the game you talked about in the interview with @linda you mentioned a game where agents interact with each other and can be influenced. Really sounds like $native that @derek is developing
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@futz

For those of us who haven’t met @derek in person, this interview with @toadyhawk.eth was illuminating https://youtu.be/k1tZ6K4wiqA
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@jihad

Native is a narrative studio. We help shape your brand and then partner long-term to keep your story, strategy, and marketing in sync, so every feature, deck, and tweet pulls in the same direction. We partner with frontier companies that give people new tools, capital, and agency to shape the world on their own terms.
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@jihad

One of the first questions founders ask is: "How do you actually 𝙙𝙤 narrative strategy?" I don’t think strategy belongs in a deck. Slides make it too easy to stay vague. Writing forces you to get concrete, so we're in the business of writing. At Native, every engagement starts with a pillar essay: a longform piece that explains what your company does, why it matters, and what the world looks like if you win. At worst, it’s a clear artifact you can publish and your team can use to stay aligned. In most cases, though, that essay becomes the foundation for everything else: + your pitch deck + your product launch + your content strategy + your email campaigns + your website flows It sets the tone and direction for your company’s entire narrative, and we keep improving it as your thinking evolves. This isn’t the only way to do the work, but it’s the fastest way I’ve found to get concrete. Most teams don’t have time for a six-month strategy engagement. And narrative is an ongoing R&D process anyway, so optimize for clarity and action.
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@jihad

From @vgr: “Storage is cheap and growing cheaper; compute is abundant. What remains expensive—financially, temporally, and energetically—is getting the right data to the right place in time. The shape of intelligence is ultimately constrained by this invisible economy: not the price of knowing, but the cost of remembering.”
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@jihad

Just sent out an email to onboard the next dozen founding members of Native Signal, a membership for the intentional technologist. - Private Telegram w/ 5x weekly write-ups. - Members-only interviews with aligned builders. ...to help you make sense of the world through the lens of intention, agency, and craft, and learn what you need to shape it. DM me if you're interested.
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@jihad

Sent out the first Native Signal this morning. Still time to get in at founding member pricing. DM me.
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@jihad

Native is a brand for technologists that actually want to shape the world for the better, not just increase our capabilities.
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@jihad

Good morning. Kicking off the new Native membership on Monday. Private daily research feed, weekly newsletter, and interviews w/ aligned founders + builders. Details in the thread re: what I'll be writing about. Founding member pricing for folks who DM me before Monday.
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@jihad

Today I bought a new domain name for Native because everyone thought "ntv" was an acronym instead of the word "Native" without vowels
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@jihad

Native Membership program going live soon. Paid, early-bird pricing for folks who join early and give feedback. DM me if you want to join or learn more.
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@jihad

Native is a brand for technologists that actually want to shape the world for the better, not just increase our capabilities.
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@jihad

Native is a narrative studio. We believe the next generation of builders will need a brand that acts as a compass – cutting through noise and helping them navigate the frontier with intention. We support through research, storytelling, and great writing.
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@jihad

Native is a narrative studio. We work with founders on narrative and GTM, while running a members-only publication that helps builders make sense of the next era of business and technology with intentionality and craft.
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