mismir
A creative studio designing tools, platforms, and products that empower people to express themselves, connect meaningfully, and create with intention🌹
For the past few years, I’ve been designing Mismir, a creative studio shaping tools, platforms, and products that help people express themselves, connect meaningfully, and create with intention. This year was meant to be the release of our first product: a garment (a T-shirt). Chipped, symbolic, a new way to meet fashion. I had plans, a long vision, people waiting
Then my manufacturer scammed me. I lost $5k+ and months of work. It hurt deeply. The money, the emotions, the time, I felt like I let people down, including myself. After the dust settled, I did the only thing that felt right: pivot, keeping my head up and moving gently but forward. The purpose of making the world a better place stayed my guiding light
I’ve always wanted to design something in fashion. I thought I’d begin with cloth; the universe asked me to begin with You. Y (pronounced “you”) is what I’m moving toward
Y is a digital sanctuary where fashion becomes memory, identity, and presence, a blend of social, cultural content, and community commerce built for reflection, not performance. The philosophy is simple: your wardrobe is your world. Fashion isn’t just what you wear; it’s how you feel, remember, and transform. We need to bring that back to life
The vision is to design a global home where people document looks, archive moods, uplift each other, and co-create a new “based” culture (IYKYK) built on meaning, not manipulation. A platform designed for humans, where presence is real and intentional. And one more element that shows the breadth of this vision: Everything is Fashion
I’ve bootstrapped what I could. I chose patience over speed. I kept the rose close and tried to build with care because I want Y to feel like breath, not pressure. Now, I’m ready to begin again
What I need:
- MacBook Pro 16″ (M4 Pro) → $3,800 (It’s pricier here than in the US due to VAT and import duties in Romania.)
There are two reasons I need a new laptop. First, for the past year and a half, I’ve been using a $500 Lenovo (what I could afford after my previous laptop broke) for 12 hours a day, and each day it gets slower, unable to fully support the programs I use (coding, editing). Second, it runs Windows, and to ship this app to iOS, I need macOS/Xcode to compile, test, and sign it.
- Apple Developer Program (1 year) → $100
This unlocks TestFlight, certificates, and App Store distribution, which represent the gate to publishing.
- Setup essentials + small buffer → $100
I’ll use this for minor software tools, a USB-C hub/adapter, and a little price wiggle so work isn’t stalled.
What I’m offering:
$75 → Founder (Year One)
Full access to Y for 1 year • Cultural Status (rose crest) • Founder badge • Founding Bloom NFT airdrop (Base) • Co-creation access (Founder Circle feedback, private threads, early invites) • Founder spotlight surfaces (human-curated highlights and a visible founder ring; no algorithmic manipulation)
$150 → Founder (Two Years)
Everything in $75 for 2 years • Distinct badge + Founding Bloom variant to mark two-year support.
$300 → Founder (Five Years)
Everything in $150, for 5 years • Early access to new features via feature flags and private betas • Distinct five-year badge + Bloom.
$750 → Founding Patron (Lifetime)
Everything in $300, for as long as Y operates • Founding Patron badge • Name etched on the in-app Founders Wall at launch.
Highest donor → “Vespertilio” (1/1) → https://foundation.app/mint/base/0x044c8225a309df5Ae87f861e2d7881803aA54236/6
At campaign end (if the goal is achieved), the top individual contributor receives my artwork Vespertilio, which is currently minted on Base and available to see on Foundation (listing price was 0.25 ETH, approximately $1,000 on 19.08.25), exhibited at the Oculus (NYC) and Awaita Studios (NYC), and featured in The Future of Art: Best Digital Artists of Our Generation. If there’s a tie, the earlier contribution wins
Notes:
- Access starts at launch. Founder benefits begin when Y opens its doors. Co-creation will start earlier (e.g., a Telegram group where I share the build and you help shape it; occasional live sessions to co-create together)
- No pay-to-win feeds. “Priority visibility” = human-curated founder highlights (rings, spotlights, showcases), not hidden boost mechanics
- Non-transferable membership. Badges/status are tied to your account; NFTs are collectible and may be transferable
- Yearly plan cap. The $75 yearly plan is limited to 1,000 active memberships each year. Higher tiers are crowdfund-only for now; any future availability will be decided together as a community
Y is more than an app to me. It’s a promise to design with honesty, to move at a human pace, and to make beauty useful. If this speaks to you, your support fuels a beginning. It tells me there are others who want the same kind of internet: quieter, kinder, more alive.
Thank you for reading, and for believing that what we make can make us! 🌹
With gratitude,
Eduard 🌹
Let’s make it mean. 🌹 10 replies
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The reason I fell in love with fashion was because of its elements of connection, expression, and empowerment. I discovered the streetwear world when I was 13 years old. Streetwear wasn’t popular in Romania back then, but even at that time, I loved exploring different brands and pieces of clothing
The more I joined groups, read about its history, and learned about its impact, the more I realized what truly drew me in was the community around it. The way people stood up for something through “fashion”, the way they expressed themselves, connected with one another, and empowered both themselves and others
That was the moment I knew I wanted to design something similar not in embodiment, but in pattern. Even today, there are communities that give me those same feelings. Two I’d love to mention are /los-fomos and /fries (by @pauline-unik & @tako-unik and @jessyjeanne , respectively). I fell in love with them because of the people leading them, and I’ve stayed because of the same feeling they continue to give me🌹 1 reply
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We often assume the future will be defined by those who design the strongest tech, the best apps (faster, smarter, more powerful). But the flood of apps/tech that AI will give birth to will no longer make power win long term. It will be desire that wins. Culture
The products, tools and platforms that will last won’t be just functional, but worn, lived, and carried as part of identity. They will belong. They will signal belief, and become artifacts people want to hold onto
That’s why everything today (more visible tomorrow) is closer to fashion than we admit. It is/will no longer be only about uitility, The presence, confidence, and cultural weight will matter as well!! And imo the ones who understand this, who build not just for use but for meaning, are the ones shaping what’s next!🌹
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