Lately, I’ve been feeling the need for a quieter away from algorithms, noise, and the pressure to perform. Somewhere I can simply share what I’m creating, what I’m feeling, and what I’m learning along the way. A place to stay close to the people I hold dear So I decided to open a small corner of the internet called Mismir🌹 Mismir has been my life project, my universe of thoughts, dreams, wins, failures, and much more. Everything I’ve ever created has lived within it, so it felt natural to name this quiet space Mismir itself and use it as the center of the world we’re designing. It’s a Telegram channel where I’ll share reflections, updates, fragments of my journey, and behind-the-scenes moments from the world I’m building It’s meant to be slow, honest, and human. If you’ve ever resonated with my work or my words, you’ll feel at home there You can join here: https://t.me/+9TH83TKKqgpjNTc0 Thank you!🌹 With love, Eduard🌹

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There’s something someone said at a conference I attended earlier this year that’s stayed with me ever since: “If I’m not thinking, I’m not existing” It struck me in a way few things do. I kept turning it around in my mind, trying to find deeper meanings and new perspectives. I didn’t take it literally I didn’t hear it as a line about physical life or death, but as a mirror for what it means to feel alive. Because if I stopped thinking, if I stopped reflecting, imagining, questioning, I feel like a part of me would stop existing too. My existence is tied to awareness, to curiosity The moment I stop thinking, I stop feeling the pulse of being. It made me realize how much our thoughts shape our reality. The quality of our life is defined by the quality of our thinking “Change the way you think and you’ll see your life change”, another statement I once read, echoes that same truth What’s good or bad thinking isn’t something anyone can define for us; it’s deeply personal. But I’ve started paying more attention to mine, to how my thoughts shape the tone of every single moment I get to live. Maybe that’s what that statement really means We can be alive and still not exist fully if our mind stops expanding, if our thoughts go numb. That feeling of dying before dying has always been one of my biggest fears This is why I’m always trying to stay awake inside my own mind, to keep thinking, feeling, and creating. Because that’s how I stay here. Like, really here🌹

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I’ve always loved observing people both out of curiosity and out of care. It feels like the best way to understand the world and, in some small way, help it heal. Observation teaches us where things are wrong, what needs attention And lately, through all this observing, I’ve noticed something that feels like an epidemic: people are obsessed with making others believe they are who they wish they were, instead of learning to fall in love with who they actually are I think this comes from fear. Most people are terrified of not being liked. They build versions of themselves for the world, hoping someone will finally look and say, you’re enough But the irony is that you’ll never be enough for the world and honestly, I don’t think the world even really cares. People move on. Everyone’s too busy chasing their own approval. What’s even stranger is that the few people who do care (the ones who truly see us) are often the ones we push away We crave validation from strangers and ignore love from those who’d never stop giving it. Social media has made it worse. Everyone’s trying to stand out, to be noticed, to prove something. But this noise only makes us forget what actually makes us feel alive We start doing things not because we love them, but because we hope they’ll make us seen. It’s hard to stay authentic, especially when being real feels like moving slower than everyone else. But maybe that’s exactly what makes it worth it The slower path might not bring instant applause but it brings peace, and that’s one of the rarest things these days🌹

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When I first joined the Web3 space, all I talked about was NFTs, the blockchain, the intersection of fashion and this space, and everything related to it It was everything to me for a while. I was obsessed, and I still am, because I truly believe this technology can change the world for the better But after some time, I stopped talking about these things as much, not because I stopped believing in them, but because I realized that it wasn’t fulfilling me anymore. I was mostly doing it to build a reputation, to prove that I truly belong in this space. And even though it worked, it didn’t make me feel good I think I confused recognition with meaning for a while. Since then, I’ve started sharing the things that actually go through my mind. And even though my “growth” slowed down, I’ve felt more fulfilled. I’ve met people with different perspectives, had richer conversations, and connected in more real ways If I look back, I think it was the right move. I still love NFTs. I still love Web3. I’ll never stop talking about or believing in them But one thing I know for sure is that doing something just for the sake of hitting some fucking metrics is not worth it. I’d rather grow slower, but authentically because I believe that’s what actually lasts🌹

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I believe this is a great time to bring social media back to life. Not in the sense of making it louder or anything like that, but alive in the way it was meant to be as a place where people actually feel something again, where the purpose of sharing isn’t to be seen, but to connect I believe everything nowadays is more defined by what you like or what you may be interested in, rather than by who you follow or who you’re connected with. It’s all a game of reach, numbers, strategies, trends, of everything that exists but presence. I’m not sure whether people want or are ready yet for something slower and more intentional, something that feels different, but I definitely believe they will be. When they get overwhelmed, when they grow tired of all these games of interests and algorithms, they’ll start longing for a place where what they share actually means something, where they can truly express, connect, and feel🌹

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A small Sunday reminder (for myself and for anyone who may read these words): Not everything I think is worth having is actually worth having Sometimes the things I chase the hardest end up meaning the least. And the things I overlooked, or thought were small, turn out to be the ones that actually matter. It’s crazy how often we mix those up🌹

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For the first time in 35 years, there isn’t a single rap song in the Billboard Top 40 and I’m wondering why I definitely don’t know the answer to this; I’m just reflecting. But I’m curious what you think, why do you think this happened?🌹

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Today I’m spending the day babysitting my little brother. I think it’s already the third or fourth weekend in a row. My family has to go to another event, and since it’s cold outside and not really the right environment for him, I offered to stay home with him He’s only 9 months old, so the day will mostly revolve around keeping him happy, playing, feeding him, putting him to sleep, and making sure he feels safe and content Even though I won’t get much work done today, I kind of prepared for that as I stayed up late last night to finish what I needed to And honestly, these days with him never feel like lost time. They remind me of what actually matters, what’s worth protecting and fighting for. Watching him live so freely, without worries or expectations, brings me back to something real He reminds me that sometimes life just needs to be lived, and everything else will find its place when it’s meant to🌹

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Something I’ve noticed about how I approach anything I create, is that I always want to understand the rules first. Not so that I can follow them, but so that I can learn how to bend them If I don’t know the rules, how could I ever know where they can be stretched or reimagined? Understanding them gives me a foundation and understanding of what’s already been done and why things work the way they do Once I understand that, I can start experimenting freely without losing direction. I don’t think you need to master every single rule to start bending them Even knowing part of them can already open up possibilities as it gives you a sense of structure. And this made me see creativity not as breaking things for the sake of breaking them, but as reshaping what exists to make it more alive, more personal, more human🌹

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I’ve never believed NFTs could truly die. Even when they’ve been called dead (and still are to some) I couldn’t agree. What drew me in from the beginning was the ability to collect and truly own something digital, to preserve it, to hold a fragment of culture for literally forever) When I look around everyone is collecting something. And to me it feels like they are collecting more than ever. Records, sneakers, photos, figurines, whatever. It doesn’t matter what from they take. I always love to say that collecting is just how humans hold on to what they love And to me, digital collectibles are simply the next form of that instinct. Many people already already collect them without realizing it albeit not in the form of NFTs and they don’t truly own them (saved songs, pinned posts, skins, etc). I love to say that this quiet period that NFTs are going through was needed for them to evolve🌹

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I often think about the future, and strangely, I think it belongs to genuine human connection. That real, physical, and unfiltered connection. I believe that people will eventually crave it again. And when that time comes, I think we’ll see a return to what I call “real” culture Not “real” as in anti-digital, but real because it is made, felt, and shared by humans. I am talking about this “real” because I believe there will come a time when creation no longer requires a human being at all. Or when the social spaces we inhabit are full of AI And I want to make sure that when we get there, there are still places that feel alive, still creations that carry the warmth of touch. I love to say that I am designing for the future self, for the moment when we all start longing to be human again🌹

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People sometimes ask me how to navigate social media like how to grow, how to go viral, how to be seen. And honestly, I never have the perfect answer, because I’ve never been good at any of that. I’ve never been the viral one. All I know is that I’ve always tried to be myself I share what I think, even if people disagree. Sometimes it sparks conversation, sometimes it doesn’t but, at least it’s real. I’d rather speak from truth than from strategy. I hold this strange belief (maybe even a delusional one) that if I keep being myself, slowly but surely, it will reach the right people Maybe not millions, but the ones who are meant to find it. And that’s all I want To build with others who see the world in similar colors, to create something meaningful together. I will always be chasing connection🌹

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I believe fashion will become far more important in the near future, not as an industry, but as a way of thinking Every product, every app, every digital space will need to carry a sense of style to stand out. When I say “fashion,” I don’t mean clothes. I mean individuality, expression, emotion. I mean taste. I mean the courage to make something that feels different, that has identity The digital world is full of sameness. Apps often look and feel identical because they follow the same design systems, the same logic, the same patterns. But I think the next era will demand something else It will ask us to bring that creative intuition (that sense of fashion) into technology itself. If we build things the same way everyone else does, nothing will ever change. Those who win will design for and with feeling🌹

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One of the reasons I believe curiosity will become essential in this AI-driven world is because of how it changes the way we explore information Before tools like ChatGPT, when I wanted to learn something, I usually started with a Google search. I’d click one link, then another, maybe realize the first few didn’t help, and keep going. That process, even though it took longer, exposed me to different perspectives and unexpected ideas. I was discovering so much Now, when AI becomes the main interface for search, that process looks very different. I ask a question, and the model gives me exactly what I want, clearly, instantly, and often conclusively. It’s efficient, but it also removes the exploration that used to happen along the way. Most of us get the answer and move on, missing out on the chance to stumble upon something new That’s why I think curiosity matters more than ever. Curiosity is what keeps us from stopping too soon. It’s what makes us ask follow-up questions, challenge the answer, and explore what lies beneath it. When I talk to ChatGPT, for example, I rarely stop after one response. I keep asking related questions, pushing deeper into the topic, and connecting it to other ideas. And this turns my static experience with AI into a dynamic one. As information becomes more summarized, curiosity becomes the main force that keeps learning alive. The difference between someone who just uses AI and someone who grows with AI will be their curiosity🌹

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Started writing an article today that I’m genuinely excited about. It’s about how fashion has essentially become content more than anything else Only got through the first 1500 words or so, but there’s so much more I want to explore. This might end up being one of my longest pieces yet Because of this, there won’t be a weekly reflection this week. I want to give this article my full attention, my thoughts, my focus. All of it Here’s the thing though, and I’m not sure how many of you work in, love or follow fashion closely, but this idea of “fashion as content” goes way beyond the industry itself. It’s not just about fashion as I believe it touches all of us A lot of what’s happening in fashion right now, the way it looks, what it’s becoming or not… it’s also a reflection of us. Of our society. Of each one of us Can’t wait to share it with you🌹

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