@tcw
Collective of Artists vs Influencers
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tldr: Assets are the only place for artists because an 'Asset is most durable -- assuming you can maintain interest in the asset' - @dwr
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Free entertainment dominates attention
For reference
- 90% of people on social media sites passively consume
> video dominates (infinite 'tv channels')
- 1% of people create, where attention scales exponentially for the top, professional creators
>video still dominates (now finite channels, where most people gift their daily attention)
Professional creators / influencers capturing the most attention are people playing characters to varying degrees, they:
- plan what happens to the character ('writing')
- film their character's experiences ('acting')
- in post they add visual elements and music to enhance the entertainment and hooks ('music' and 'visual art')
Luckily, these people won't risk their current revenue streams of ads, product placement, etc...
Therefore its open seasons to steal attention on the majors (speculators love increases in attention btw, just look at how @zinger trades), which has a nice feedback loop to power the creation of free entertainment.
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Artists Creating Together
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Writers + Actors + Musicians + Visual Artists all produce infinitely better art than the influencers billing top attention, but the top influencers' advantage lies in putting all 4 of these mediums together in 1, continuing storyline...
Their storylines are tired though
The nice thing about writers + actors + musicians + visual artists is their mediums go beyond 'reality tv' > their skill sets can combine to create a [show/movie/film/anime].
The above isn't revolutionary though
But mechanically it is not hard to see if a [show/movie/film/anime] goes viral on a major site, then it'll drive demand on its crypto rails. Artists could both sell into that increase of volume, while they collect trading fees (more in yesterday's post https://farcaster.xyz/tcw/0x67a2aa1f).
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Distribution vs Development
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How do you build up attention for a breakout success of a [show/movie/film/anime] on crypto rails?
Hollywood and even Influencers don't start marketing and advertising until they're in post production, when they have clips, trailers and movie posters / thumbnails to hook initial attention. Measured in days to weeks ahead of time + reliant on passive consumers to remember to consume upon release.
To beat them, start in the first stage of 'development'. It's why each /filmatree starts with open castings (/poidh coded btw):
1. Establishes a new type of storyline to be both passively consumed and actively experienced, where people of vary talents (beginners to pros all welcome) show branching possibilities => early sharing, network exposure as people share favorites, encourage followers to go vote
2. Playable tryouts for minor roles mean sharable experiences for free, scalable, entertainment
Finding the talent (musicians, visual artist, writers and actors) in an open and decentralized way, catalyzes fan and supporters to pay attention as things move to production. It also tells a story for the passive consumers looking for storyline content everyday in a variety of mediums: music, visual, written and people (actors).
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Maintain Attention
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Artists picked by the people, that tells a story of preproduction.
Then it rolls into the story of creating and playing during production.
All capped off by the finalizing/polishing of postproduction - right around the same time that Hollywood and influencers would start teasing, marketing and advertising - except the filmatree in questions has been building attention for months, organically through story and playable elements during the entire filmmaking process.
So when the time comes to share the free entertainment in the form of [show/movie/film/anime] you've connected a bunch of people together:
1. All of the artists that have worked on the tree
2. All of the fans / supporters that played part too
3. All of the people that have gamed
4. All of the people passively watching
5. All of the people already trading (believers and speculators alike)
Any-given algorithm that sees these 5, normally non-connected, groups interacting heavily around 1 account and videos it post will start to boost the videos in the feed, increasing the chance of virality.
The dramatic increase in attention (viral or not) will loop in attention traders. More importantly the natural spacing between episodes during this increase in attention permits showing off the novel elements:
1. playable elements during the premier
2. artists highlights/interviews + showcasing them getting paid
All of which drives attention back to the connecting fiber of the filmatree process & filmatree token to keep some of the new found attention until the next trees can be grown (a few weeks after the end of the premier)
To enrich artists and entertain the internet
Filmatree to Forest