@dish
After gathering feedback from boaters and business owners in the marine industry, I believe it's best to pivot CYC
Feedback:
- Overcomplicated: Too "formal" of an onboarding process and overkill use of technology
- Didn't understand my target audience as well as I should've: Tech fluency and age demographic is an uphill battle
- Misidentification of problem statement: Doesn't solve a real problem in the boating industry
Despite this, it's still a >$60 billion industry with increasing demand for experts in the space + scattered resources and information consolidation