atmo.studio is live! Atmo is my solo design practice built to be a brand & product design partner for founders and early-stage teams with long-term vision building for real, positive impact. I craft thoughtful brand and product systems rooted in your unique story, creating the design layer in your business that connects what you do to why it matters. When your product is forming but the story isn't obvious yet, every decision can feel like a gamble. Atmo Studio exists to bring restraint, clarity, and taste to that moment. The studio is intentionally small and built on deep, ongoing partnerships where I bring senior-level strategy and creative execution, at the fraction of the cost of a full-time hire, and help you build lasting design capacity that will scale with your business. If you're in need of the firepower of a full creative studio without the overhead, I'm here for you. → Follow /atmostudio to see studio work, resources, and design thinking. → DM me if you want to learn more or have a project in mind. → Share atmo.studio with anyone you think would be a great fit. I'm here to create lasting impact for people, place, and planet. I'll share a deeper write-up on the studio's principles and working model soon. For now, let's get to work.

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Brand OS beta is officially live. For most Founders the most valuable brand asset they have is their world view — a way of dreaming up solutions to problems they're uniquely conditioned to see. But the one thing I see so many struggle with is getting those convictions out of their head so the brand can run when they're not in the room. Their thinking compounds when it has a structural home. It decays when it doesn't. That's what Brand OS solves. Brand OS is a modular brand operating system. It structures brand intelligence across tools founders already use so the brand becomes something the team can speak with, filter decisions through, and build from. At launch, Brand OS ships with a guided brand discovery experience. A framework-backed interview across eleven dimensions that extracts the founder's own thinking and structures it into a living knowledge base. Purpose, positioning, personality, voice, story, messaging. You bring the instincts and the point of view. The agent holds you to specificity and structures it into a foundation your team can carry without you. Then you get back to the work. Brand OS will be free at launch. Download it, live in it, grow with it, and send me your feedback. I'm looking for founders and operators who care about brand and are tired of being the bottleneck for their growth. Download Brand OS and give your brand a soul: https://gitlab.com/atmo-studio/brand-os

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First exploration pass at Brand OS' visual layer.

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This piece reflects back at me a lot of the reasons I started converting my home and design studio into a cafe every weekend, and why, ultimately, @sylvaa and I seek to open a public art space: The ritual of gathering. Slowing down to notice and interact with the place as well as the people. Quietly introducing yourself through how you would live otherwise. Collapsing the space between sender and receiver. https://uxdesign.cc/opening-your-place-to-the-street-cf6519afefca

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Spent the week live testing v0 of Atmo’s Brand OS on a new outdoor guide platform brand. Amazed at the output so far. It has made (manually) creating an identity brief an absolute breeze. Creating new brief templates, new presentation decks, concepting, strengthening the core agent loops, expanding the reach, in my lane, thriving. Out for a long weekend.

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Close the loop.

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We're looking for new partners building for lasting impact who are ready to turn their ideas into living brand systems. Let's get to work: https://cal.com/atmostudio/intro

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When crafting Decent’s design system, we wanted the UI — as well as the brand — to feel tactile and pop off the flat screen. Ironically, we used mostly flat design characteristics but flipped those on their head to create depth with color and transparency to introduce depth to the UI design. From a UX perspective, we leaned into larger touch targets, cards, and typography to balance dense displays with mobile friendly user flows where critical actions were always 1-2 taps or swipes away.

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This was my favorite design concept for Decent that never made it to production: - Updated "Notion-like" sidebar that organized key features by business function - Favorites to quickly return to proposals or important dashboards - Overhaul of proposal editing user flow w/ onchain TX legos as "actions" (halfway implemented in prod) - Minimal markdown editor w/ floating contextual UI - Windows that "float" over background navigation and less important actions. The rest of the UI gets out of the way so the user can focus. Crazy how much sidebar & top menu navigation UI patterns have evolved in the past year.

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A sample to the last phase of brand, product and design work I lead at Decent. I employee #2 at Decent in its infancy and had the pleasure of developing the brand strategy and visual language over my 6 years there. This work represents the rebrand we did to narrow the product focus, signal a maturation of the business, and ground the brand in its values of trust, transparency, and sovereignty. I worked closely with the founders for several months to codify their core brand strategy, lead a complete overhaul of the visual identity, and built new design systems that were usable across product, engineering, design and marketing.

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I want Atmo Studio’s contracts to be to the easiest to read and understand of any business. Legal documents are a part of the customer experience. A well designed document with clear language demonstrates a consideration of the customer’s reading experience, outlines exactly what they should expect from start to finish of an engagement, and subtly introduces the value that good design can create for a business early on in the relationship.

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I feel like I’ve announced Atmo Studio a few times now but I just dropped a studio introduction on Instagram. I wanted to take the recent deep dive I wrote up and make it Instagram friendly. Go check it out: https://www.instagram.com/p/DU_ooUZj-Uc/?igsh=MXJzYTEzMnk1cno4ag== I made my first carousel!!! I’m teaching myself motion design!!!!!

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Atmo Studio is partnering with HatchByte Studios to provide whitelabel design services to their clients and to extend the studio service offerings. Hatchbyte Studios focuses on bringing very early stage founder visions to life with full stack development services and product guidance. In addition, they provide a lot of support to local small businesses (/atlanta) through monthly mixers to connect ideas to execution partners.

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Brand work for Offscript last year. Offscript was a conference for Web3 creatives, bringing people together from around the globe to gather, unplug, connect, and collaborate on open design standards for the Web3 industry. The team approached me to develop an identity treatment that adopted cues from the locale of their chosen location, San Miguel De Allende, Mexico. It was a lot of fun to shape this identity; I developed a custom icon set and created a color palette inspired by the magnificent and colorful architecture throughout the city. A lot of the graphics and imagery focused on the literal heart of the city, el jardín at Parroquia de San Miguel Arcángel, pulling motifs from the architectural details in its gothic spires and iconic pink colors.

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