atmo.studio is live! Atmo is my solo design practice built to be a brand & product design partner for founders and early-stage teams with long-term vision building for real, positive impact. I craft thoughtful brand and product systems rooted in your unique story, creating the design layer in your business that connects what you do to why it matters. When your product is forming but the story isn't obvious yet, every decision can feel like a gamble. Atmo Studio exists to bring restraint, clarity, and taste to that moment. The studio is intentionally small and built on deep, ongoing partnerships where I bring senior-level strategy and creative execution, at the fraction of the cost of a full-time hire, and help you build lasting design capacity that will scale with your business. If you're in need of the firepower of a full creative studio without the overhead, I'm here for you. → Follow /atmostudio to see studio work, resources, and design thinking. → DM me if you want to learn more or have a project in mind. → Share atmo.studio with anyone you think would be a great fit. I'm here to create lasting impact for people, place, and planet. I'll share a deeper write-up on the studio's principles and working model soon. For now, let's get to work.

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We're looking for new partners building for lasting impact who are ready to turn their ideas into living brand systems. Let's get to work: https://cal.com/atmostudio/intro

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When crafting Decent’s design system, we wanted the UI — as well as the brand — to feel tactile and pop off the flat screen. Ironically, we used mostly flat design characteristics but flipped those on their head to create depth with color and transparency to introduce depth to the UI design. From a UX perspective, we leaned into larger touch targets, cards, and typography to balance dense displays with mobile friendly user flows where critical actions were always 1-2 taps or swipes away.

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This was my favorite design concept for Decent that never made it to production: - Updated "Notion-like" sidebar that organized key features by business function - Favorites to quickly return to proposals or important dashboards - Overhaul of proposal editing user flow w/ onchain TX legos as "actions" (halfway implemented in prod) - Minimal markdown editor w/ floating contextual UI - Windows that "float" over background navigation and less important actions. The rest of the UI gets out of the way so the user can focus. Crazy how much sidebar & top menu navigation UI patterns have evolved in the past year.

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A sample to the last phase of brand, product and design work I lead at Decent. I employee #2 at Decent in its infancy and had the pleasure of developing the brand strategy and visual language over my 6 years there. This work represents the rebrand we did to narrow the product focus, signal a maturation of the business, and ground the brand in its values of trust, transparency, and sovereignty. I worked closely with the founders for several months to codify their core brand strategy, lead a complete overhaul of the visual identity, and built new design systems that were usable across product, engineering, design and marketing.

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I want Atmo Studio’s contracts to be to the easiest to read and understand of any business. Legal documents are a part of the customer experience. A well designed document with clear language demonstrates a consideration of the customer’s reading experience, outlines exactly what they should expect from start to finish of an engagement, and subtly introduces the value that good design can create for a business early on in the relationship.

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I feel like I’ve announced Atmo Studio a few times now but I just dropped a studio introduction on Instagram. I wanted to take the recent deep dive I wrote up and make it Instagram friendly. Go check it out: https://www.instagram.com/p/DU_ooUZj-Uc/?igsh=MXJzYTEzMnk1cno4ag== I made my first carousel!!! I’m teaching myself motion design!!!!!

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Atmo Studio is partnering with HatchByte Studios to provide whitelabel design services to their clients and to extend the studio service offerings. Hatchbyte Studios focuses on bringing very early stage founder visions to life with full stack development services and product guidance. In addition, they provide a lot of support to local small businesses (/atlanta) through monthly mixers to connect ideas to execution partners.

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Brand work for Offscript last year. Offscript was a conference for Web3 creatives, bringing people together from around the globe to gather, unplug, connect, and collaborate on open design standards for the Web3 industry. The team approached me to develop an identity treatment that adopted cues from the locale of their chosen location, San Miguel De Allende, Mexico. It was a lot of fun to shape this identity; I developed a custom icon set and created a color palette inspired by the magnificent and colorful architecture throughout the city. A lot of the graphics and imagery focused on the literal heart of the city, el jardín at Parroquia de San Miguel Arcángel, pulling motifs from the architectural details in its gothic spires and iconic pink colors.

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A month ago I launched my independent design practice, Atmo Studio. Today, I want to peel the back the curtain more about what the studio does, why I created it, and where I want to grow it. If you’re building something meaningful and feel like you’ve hit a moment where your brand, product, or story needs sharper direction, let's talk. And to everyone here supporting me, share this with someone who needs to see it. Every signal of support goes a long way. Thank you and see you around the studio.

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I'm pursuing B Corp certification for Atmo Studio. I have built a lifestyle around creating positive environmental and social impact in every way I can and it's important that my business practices reflect my commitment to those values as well. I've already taken smaller steps like carbon offsets of my business operations so the B Corp assessment will help my understand how else I can measure and improve my impact and be recognized for it. This is a signal and an important pillar of the foundation.

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This was the last big batch of merch I did for Decent, after a pretty big rebrand in 2023. We always felt it was important that any merch we created was products people would actually use, not throw away after a conference. For this run, we focused on the builder on-the-go. Hats, shirts, journals, fanny packs, and the uber popular RAW rolling papers (for the degen in all of us) with scannable Spotify playlists.

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I'm excited to announce our first design partnership with @onchainmedia. Atmo Studio will be elevating the Onchain Media brand to improve the consistency of its visual presence and guide the brand strategy through its next phase of growth. Additionally, we are setting up a white label design service through Onchain Media so they can expand their service offerings to their creator client base. Let's get to work. 🎙️

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Ever since I announced the launch of Atmo Studio I have received a windfall of support from all sides: congratulations, partnership offers, even several client leads. It's been humbling and deeply emotional, and I thank each and every one of you for your support. Today, I sent out the first proposals from the studio. These deals have not closed (and they may not!) but this felt like a milestone worth celebrating. The proof of work. These are two entirely different engagements that showcase the flexible, collaborative structure of the studio focused on deep partnerships and design as a critical growth lever for business. I couldn't be more thrilled for each of these teams who are pursuing socially conscious, equitable visions. This is a small but highly impactful step for building the foundation of the studio itself. For now, the work goes on.

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