@zoizoi
🧠 Key Learnings
• Clear entry points for earning are critical
• When people understand HOW rewards work, they engage more.
• Social onboarding > wallet funding
• More jargon can be killed (“slippage”, “marketcap”, etc.)
• Simple, focused, and delightful mini-apps beat complex ones
👀 Behaviors We’re Seeing
• Over 20% of people earn in week 1, just by making content
• Posting → instant $ feels magical to people used to traditional social
• Friend clusters through chat and invites lead to more engagement
• AI agents + group chats unlock multiplayer magic
• Social discovery is alpha. People want coins from friends or creators they know.
• Alpha signals (top holders, volume s drive buys
🔧 What We’re Fixing Next
• Improving trading alpha, accuracy, and speed
• Enabling our most engaged users to invite their friends
• Creating social token discovery mechanics
• Providing clearer explanations of how creator earnings work
• Simplifying choice paralysis through