today, the winning formula for building a category-defining consumer brand is to have one or more of the following: 1) ridiculous ad spend, 2) a creator/celebrity distribution, or 3) a cult-like community.

in lieu of spending millions of dollars on facebook/google advertising, or unless you're a creator with a casual 10m+ followers, you need to cultivate your own community that becomes your marketing engine and distribution channel.

and that's why we're co-leading @tyhunnny and a team that has firsthand experience in building a community-led brand from the ground up and is now productizing those components on crypto rails.

https://fortune.com/2025/06/11/ty-haney-tyb-try-your-best-series-a-loyalty-consumer/

I don't hear TYB talked about much in crypto circles... and that's exactly what makes me bullish on them

More crypto builders should focus on young women as a target customer, immense spending power to be unlocked

/new-york by day 🗽 /untzuntz by night 😈 Fan of eating tacos and bringing people together, often at the same time 🌮