@zd
Also - based on how you've talked about your branding/positioning, you may like these podcasts on Estée Lauder.
She doesn't take no for an answer ;)
https://open.spotify.com/episode/5KM80mo5fMv2JIxzP9Zk5s
https://open.spotify.com/episode/7uDwSEN1W5IO9HpAObgJRc
https://open.spotify.com/episode/2qgmvAf1OeEfd5anNPxVs9