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Stop letting platforms live in your head rent free.
In today’s creator economy, you don’t own your reach—algorithms do. Instagram pivots, Twitter rewires timelines, TikTok retunes recommendations; overnight, your work can vanish from the feed. Fees, opaque rules, and policy flips extract the value you create while blocking direct access to the people who chose you. That’s rented land.
In 2025, technology unlocks, changes the dynamics of what's possible today. Portable identity (ENS, Farcaster), instant global payments (USDC on Base), decentralized content (IPFS/Arweave), and programmable communities (token-gated memberships, smart contracts) flip the power dynamic. Instead of chasing platform favor, you own the relationship: fans can find you across apps; you can get paid directly; community value compounds without intermediaries.
The strategy is simple: use platforms for discovery, migrate value to owned channels, and build a portable audience. Optimize for fan lifetime value, not likes. Favor depth over virality, education over gimmicks, authenticity over algorithm theater.
Start compounding with true fans—on infrastructure you control. Jump in and let's explore all of these concepts and more in the 1st deep dive.
Of course, all of this is easier said than done…
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