@zacharyhsmall
You could probably tell me, no?!
I think the market is difficult right now — I would try to learn from the mistakes and successes of other projects. Who overpromised? Who overdelivered? A project like Bright Moments, which is detailed in the book, set a really clear path and timeline. And I think the members (who are reading this and can correct me) also thought long-term about their project. It wasn't just about what would happen next week or next month, but what might come from this community in a few years.
The art world is ultimately very small and based on social relationships. I think the same goes for token-based projects.
And of course it helps to have some killer art!