Why fiat-to-crypto stuff is hard in the US, prioritized by difficulty 

1. Fraud
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2. Regulatory
3. Fiat Partnerships
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4. Sales
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5. Tech / UX / design

Reflecting on my time at Coinbase as a designer: 

The most visible thing I did was redesigning app homepage + shipping a new redesigned mobile app.

The most valuable thing I did was designing a settings screen for withdrawal limits & new fraud models.

Many lessons from this.

Whole app redesign: no impact on core KR considered success.

Shipping WBL: paid for a year worth of salaries for hundreds of people.

As always, in the words of Eames – design is not the production of pictures.

"it's a general method of action"

and the world is in perpetual need of action

As always, in the words of Eames – design is not the production of pictures.

"it's a general method of action"

and the world is in perpetual need of action

https://www.youtube.com/watch?v=bmgxDCujTUw

Humbling experience as a designer really. Makes you realize what levers  affect a trading business (hint it's not drawing rectangles lol). Also makes you realize that everything can be a design problem if you stop thinking of design as drawing rectangles