@yantosan
Spicy food culture is exploding worldwide, driven by globalization and thrill-seeking tastes. Immigration brings fiery traditions from Asia, Mexico, and Africa to new tables, while cheap shipping and travel make exotic chilies accessible everywhere. Social media amplifies viral challenges, turning heat into a dopamine hit—over half of Americans now crave spice, up from 39% in 2015. In hot climates, it cools via sweat; elsewhere, it's cheap flavor magic masking bland bites. Young gens lead, with Gen Z as hot-sauce pros. From Flamin' Hot snacks to global fusion, spice unites us in delicious burn.https://www.theatlantic.com/culture/archive/2025/08/spicy-food-american/683884/
https://bigthink.com/strange-maps/temperature-spiciness-spectrum/
https://timesofindia.indiatimes.com/life-style/food-news/why-do-hot-countries-eat-spicy-food-the-science-and-tradition-explained/articleshow/123183290.cms