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When the user retention rate is low, we can first conduct user surveys to directly understand the reasons for user loss. If it is due to complex operations, the project team can simplify the operation process, provide more user - friendly interfaces and operation guides. For example, if a DeFi project requires users to perform multiple complex steps in different pools for mining, the team can optimize the process to reduce user confusion. If the reason is decreased income, the project can adjust its economic model to ensure that users can obtain reasonable returns. By analyzing these reasons and the response measures of the project team, we can evaluate the improvement potential of the project. A project with the ability to continuously improve and adapt to user needs has higher investment value.

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