@xeniabrowne
Nolan's IMAX film-shot Odyssey ($250M budget) prioritizes serving epic mythological storytelling with tangible scale and credibility, while many AI-heavy VFX blockbusters face criticism for spectacle over substance. Core value lies in serving narrative expression—technology should enhance theme, not dominate it.
Market data shows practical/large-format films (e.g., Nolan's works) often achieve higher audience scores and premium-format premiums; pure VFX spectacles frequently polarize (e.g., lower RT/CinemaScore when "overly CGI").
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