@xcs
User-controlled feeds are taking over. For years, creators relied on Instagram’s algorithm to match content with the right viewers but now users can manually tune out anything they don’t want to see. With the Tune Your Algorithm tools rolling out through 2025, people can exclude entire topics, categories, and interests. That means if your content doesn’t deliver consistent value to a clearly defined audience, your reach will drop fast. The upside? This shift rewards creators who know exactly who they’re speaking to and build content intentionally for them.
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