@winnie

the ~1m users, predominantly high-value Gen Z women, on TYB purchase 43% more frequently than non-TYB members. for instance, TYB members on Glossier have 3x higher purchase frequency and 96% higher LTV compared to non-TYB users. this shift from transactional to participatory loyalty is creating a new model where customers become co-creators and advocates, not just purchasers.

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