@winnie

commerce is now changing. 1. traditional loyalty programs are fundamentally broken. they're one-way, static, single-player games where points expire, rewards feel generic, and engagement flatlines. 2. meanwhile, brands are spending 30-50% of their total raised capital on paid media. 3. at the same time, younger generations prioritize authenticity over aesthetics. 4. this is driving a new type of "direct-to-consumer," where brands directly engage with their community and most loyal fans. 5. lastly, @strobefund believes commerce is becoming inherently social.

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