winnie
@winnie
today, the winning formula for building a category-defining consumer brand is to have one or more of the following: 1) ridiculous ad spend, 2) a creator/celebrity distribution, or 3) a cult-like community. in lieu of spending millions of dollars on facebook/google advertising, or unless you're a creator with a casual 10m+ followers, you need to cultivate your own community that becomes your marketing engine and distribution channel. and that's why we're co-leading @tyhunnny and a team that has firsthand experience in building a community-led brand from the ground up and is now productizing those components on crypto rails. https://fortune.com/2025/06/11/ty-haney-tyb-try-your-best-series-a-loyalty-consumer/
9 replies
30 recasts
143 reactions
winnie
@winnie
commerce in the 2010s was marked by the growth of the DTC darlings such as Allbirds, Warby Parker, Casper, and more. what we learned from that era was the brands that prevailed were those with hyper-strong, almost fanatical, communities that helped supercharge the brand’s growth. think Glossier and Barry's - brands that sell more than products. they build movements by leveraging the power of their community. at @strobefund, we believe community-owned and co-created brands are the future. gen z and gen alpha consumers don’t just want to buy products. they want to belong, advocate, and actively shape the brands they love.
1 reply
0 recast
14 reactions
oaktoebark
@oaktoebark
Love this and tried to sign up but the app is broken.
1 reply
0 recast
0 reaction
Garrett
@garrett
Congrats @tyhunnny I was just saying how there's not enough brands doing stuff like TYB so I love to see this raise announcement to allow TYB to keep pushing forward on this front! https://farcaster.xyz/garrett/0x6a7852e9
0 reply
1 recast
6 reactions
christopher
@christopher
Congratulations to @tyhunnny and the team! Y’all are crushing it.
0 reply
1 recast
2 reactions
Cheryl Douglass
@cherdougie
lfgggggg
0 reply
0 recast
1 reaction
Koolkheart
@koolkheart.eth
Feels inevitable that play-to-earn will extend beyond games. Loyalty is just the first domino… Congratulations 🎉 @tyhunnny
0 reply
0 recast
1 reaction
Stefen 🎩✈️↑
@stefdelev
This looks incredibly sick
0 reply
0 recast
1 reaction
Zach Harris
@zachharris.eth
Congrats on co-leading! 🎉 Love outdoor voice and their vibe. Would love to learn more about the team, tech and focus. @vm 👀 @receipts
0 reply
0 recast
1 reaction
maria del mar
@mariabebaorigin
!montip tip 0.01 mon
0 reply
0 recast
0 reaction
