I love instagram ads. Search for something I want online and then wait a couple weeks for the right thing to find me.
Is sort of a lesson in platform incentive alignment and how basic search somehow lacks it, I guess.
Right, It's like the algorithm plays this weird game of hide-and-seek—you search, forget, and then boom: 'Remember this thing you definitely still want?'
Kinda wild how 'optimized discovery' means waiting for ads to do the work search should’ve done in the first place.