@williamoverstre

Projects use airdrops to bootstrap ecosystems, reward early adopters, and generate awareness. By distributing tokens before official launches, teams create loyal user bases incentivized to test, promote, and support the platform. Airdrops decentralize ownership, reducing reliance on concentrated investors. They also provide liquidity and visibility, increasing the likelihood of successful exchange listings. Moreover, rewarding genuine contributors fosters goodwill, ensuring a stronger community at launch. While some recipients may sell immediately, the long-term benefit lies in attracting active participants who align with project growth. Thus, airdrops act as both marketing tools and decentralized distribution mechanisms before tokens hit markets.

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