ARK e/acc (wildpolymath)

Really cool activation from Drake. Deceptively simple execution. He buried clues to his new album Iceman's release date in a giant ice sculpture in downtown Toronto. Next thing you know, people are using sledgehammers, flamethrowers, and ice picks to melt it all down. Hit its climax within a day, with Kishka, a Twitch creator, finding the clue and claiming a $100K prize. Rough cost-benefit analysis: Ice blocks, renting space, moving equipment: TOTAL | $495K–$688K CAD Total organic reach: Roughly 50 million views on Instagram alone within a day. There's also Twitch, YouTube, Tiktok and the news cycle (including Rolling Stone), and other channels contributing to the reach. Looking at roughly $5–$10 CPM, they should break even between 50M–138M impressions. They're likely well past the goal posts at the lower end. With the weather, it'll likely continue yielding buzz over the next few days. What do you think? #Drake #Marketing

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So simple, immersive and interactive.

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How do you get photographers to embrace AI while protecting their work? AI is like electricity; those who don’t use it get left behind. That’s the question we set out to solve a few months back. It turns out it’s a very hairy problem with no easy solutions. Paul Graham outlines problems like this in his essay Shlep Blindness. Our hypothesis is that in the agentic world we’re heading toward, AI will seek out and prize non-synthetic, original, and high-quality creative data sources to generate new content. And that mission starts with protecting creators.

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@wildpolymath hello world!

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