Will (wil)

Sometimes destiny is as simple as a private message on instagram... 🔮👀 Last week, we announced with a bang the acquisition of Le Motif’s publishing catalogue by Bolero, i.e. +400 tracks by 150 artists So I wanted to tell you how fate brought us here... 🔃

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My first ever cast. Hello strangers.

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I met Le Motif, Olivier’s first name, 4 years ago, when I had co-created a small side business of fabric masks. Nothing industrial. Just colours and craftsmanship, made with taste and method. 😷 - 24th October 2020 - Olivier contacts us in DM on IG. He needs two custom masks with logos for a shoot. Due in 2 days.

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To begin with the story, this catalogue is the most complete editorial catalogue of French rap, an asset with +57.7% growth over 1 year. 📈

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