Will (wil)

Will

Co-founder & CEO at Bolero | Forbes 30U30 Europe - Entertainment (2025)

17 Followers

Recent casts

Markets don’t owe anyone a straight line. Crypto just reminded us (~$10B liquidated). Bolero’s music-rights portfolios remained unmoved, real usage, real payouts, clear schedules. “Uncorrelated” in practice, not pitch. Royalty distributions are scheduled for tomorrow. 💸

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Honoured to be named to the Forbes 30 Under 30 Europe (Entertainment) & France list ! This one’s not about hype — it’s about a vision that’s been growing for the past 4 years. 👇 I’ve always believed in a form of entrepreneurship that builds patiently: Infrastructure first. Solve real friction. Align incentives. Create the conditions for others to grow. That mindset shaped everything we’ve built at Bolero. Our goal: to make the creative economy more sustainable - by building better bridges between capital and culture. Not with buzzwords. But with alignment. And one clear belief: creators deserve leverage. That listing belongs just as much to my teammates — builders, believers, and brilliant minds — and to the creators, investors, and partners shaping this new landscape with us. And well, when you find yourself next to two Olympic champions and the top hope of French tennis, you start wondering if Forbes didn’t mix up a few spreadsheets... but I’ll take it. 🥇

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Just landed on @base.base.eth 👋 Seeking cool experiences and people to explore the beta Who should I get acquainted with here ? 👀

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Top casts

To begin with the story, this catalogue is the most complete editorial catalogue of French rap, an asset with +57.7% growth over 1 year. 📈

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I met Le Motif, Olivier’s first name, 4 years ago, when I had co-created a small side business of fabric masks. Nothing industrial. Just colours and craftsmanship, made with taste and method. 😷 - 24th October 2020 - Olivier contacts us in DM on IG. He needs two custom masks with logos for a shoot. Due in 2 days.

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Sometimes destiny is as simple as a private message on instagram... 🔮👀 Last week, we announced with a bang the acquisition of Le Motif’s publishing catalogue by Bolero, i.e. +400 tracks by 150 artists So I wanted to tell you how fate brought us here... 🔃

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