Founders

Keep close tabs on the founders that realize the next level of all this is not actually selling to existing crypto people but instead going to find new paying customers who could care less about crypto.

Really forces you out of your comfort zone and frankly it absolutely sucks.

Constantly being told no and generally making little to no money.

But the only way out is through and these are the conversations that are opening doors for everyone here to eat.

The fundamental challenge of "consumer crypto" is onboarding the actual consumers.