@waynebertie
A sound engineer shortage will cause a 8%-12% drop in ad prices short-term. Poor audio quality (e.g., muffled interviews or background noise) harms viewer experience—when a mid-sized news station faced a 3-week sound engineer shortage, 15% of viewers complained about audio issues, and advertisers insisted on a 10% ad price cut. The station temporarily hired freelance engineers at a 20% premium to mitigate quality issues, but the ad price impact lasted until full staffing was restored.
0 reply
0 recast
0 reaction