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What Having a Newborn Taught Me About B2B SaaS
Forget business school and an MBA. Want to master enterprise sales, product market fit, and customer success? Have a baby.
Here’s five things I’ve learned:
👶 1. Communicate where your clients are
Newborns don’t talk, they cry. That’s the channel. You learn to decipher the signals:
• Screaming at 2am = probably hungry
• Screaming at 3am = definitely not hungry, just chaos
• Silent stare = about to poop
Same with customers. They won’t always give you clean, structured feedback. You have to listen — in their Slack, in their support tickets, in those endless Telegram dms. Learn their cues, and you’ll learn how to keep them from churning (or crying).
🍼 2. You are not the hero of the story
In SaaS, your job is to serve the customer. In newborn land, your job is to serve the baby. Both are demanding, irrational, and extremely unwilling to use your product the way you intended. But guess what — doesn’t matter. Your roadmap is now just a wishlist until the client/baby gives you the green light.
💩 3. Infrastructure matters more than features
You think you need toys (features). What you really need is sleep, diapers, bottles, and burp cloths (infrastructure). That’s uptime, that’s reliability, that’s scalability. Nobody cares about your pixel perfect onboarding if you’re down at 3am with a blowout.
🛏 4. Onboarding is everything
You think Day 1 starts at the contract signing? Wrong. Day 1 is 2am, you’re delirious, and someone is screaming at you because you didn’t read the documentation (aka “The Happiest Baby on the Block”).
Bad onboarding? You’ll feel it forever.
🤝 5. You’ll never be fully ready, so ship anyway
You think you’re going to launch that perfect v1 of parenting? Hah, wrong. You ship messy, fix on the fly, and hope nobody dies. That’s the job. Same in SaaS. Go live, then iterate like your life depends on it.
Raising a newborn: 10/10 training for anyone in SaaSi j 2 replies
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