"[X] is underpriced" is a perenially unpopular, but often very correct take.
If demand > supply at the current price, you are going to get back to equilibrium _somehow_. Either that happens by people paying more in money, or it happens by people paying more in time (eg. waiting in line, staying up until 3AM to snap up a ticket). The former is more honest and is far less value-destructive.
If you want to give non-rich people a chance to participate, then sure, allocate some tickets non-financially, but do it in a way that targets some other goal (eg. proof of volunteering, proof of getting good grades...). Basically, acknowledge that an auction will exist, but create more ways for people to bid that target diverse constituencies.
Lotteries and lines are just an awful way to allocate things.
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