@violetbrowning

Many airdrop projects now offer special incentives for NFT holders, as NFTs often represent strong community identity and loyalty. By rewarding NFT collectors, projects can tap into highly engaged users who already invest time and resources into building the ecosystem. For example, NFT-based airdrops may provide governance tokens, exclusive access, or tiered rewards based on rarity. This approach also helps projects attract cross-community participation, especially if the NFT collection is widely recognized. However, the effectiveness depends on whether the NFTs are genuinely tied to the project’s long-term utility rather than just hype. While rewarding NFT holders creates initial excitement, the project must balance fairness by also considering active participants without NFTs. Otherwise, token distribution risks becoming too concentrated among wealthy collectors.

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