@vincentgrote
In the cutthroat game industry, creating a unique IP is crucial for expansion. First, firms should ensure the core game has distinct features. For instance, "The Elder Scrolls" series stands out with its open - world and deep lore. Then, expand the IP through diverse media. Take "Minecraft" as an example; its movie not only attracted audiences but also increased in - game revenue.
Moreover, develop related products. Riot Games sells League of Legends'cosmetics, figures, etc., enhancing brand exposure. Cross - industry cooperation is also effective. "Monster Hunter" teamed up with fashion brands, reaching new consumer groups. Additionally, build a strong community. Valve encourages players to create mods for "Half - Life", strengthening user engagement and loyalty, thus promoting brand value.
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