Victor 🎩🚴↑ (victoctero)

Victor 🎩🚴↑

People | Ideas | Brands @brnd FLOC* @floc

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Eyes on Giro d’Italia 🇮🇹 Stage 11 live… Yesterday’s TT gave this Giro a very different look. Jonas Vingegaard came close… but not close enough to take the Maglia Rosa. Meanwhile, the GC gaps opened much more than many expected. And of course… we also got one of the most Giro moments possible, with Lorenzo Milesi accidentally riding his TT wearing the cooling ice vest 😅 Today feels very different. A rolling stage, constant up and down on Ligurian roads and terrain that screams breakaway opportunity. The race is already fully on. Big fight from the first kilometers to make the move, with a strong group now up the road featuring several dangerous names for the stage. Bahrain Victorious is trying to protect Afonso Eulálio’s sixth day in pink in the meantime, with eventual drafting by Ineos. At this point, I really feel the stage winner is up there in the break. Photos by Getty Images

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Eyes on Giro d’Italia 🇮🇹 Stage 10 live… Back after the rest day, and straight into the Giro’s only individual time trial. A completely different challenge today. No team tactics, no drafting, no way to hide for the GC riders... only there has only been some controversy surrounding Vingegaard’s KOM (King of the Mountain) skinsuit, which he is required to wear as the current leader of this classification in this Giro; and his team has complained that it does not match the official Visma jersey performance and that this could put him at a disadvantage in the time trial. In any case, given his current form, he’ll likely take the lead today in the pink jersey. The clear favorite to win today, is the Italian, Filippo Ganna, who has already finished his race and set the fastest time. Photo by Zac Williams

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We start brands from a dialogue. Between what’s concrete and what’s still abstract. Between what founders can explain and what they only feel. A moment and a space where different ways of seeing the same idea can meet. There are many ways to build a brand today. We choose one driven by attention, by presence, and by people thinking together. In that exchange, a shared language begins to emerge. We put everything on the table, to understand where the project naturally belongs and what already makes it different. This is what we call Discover. The phase where understanding comes before expression. Where a brand learns who it is before deciding how it should look.

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Some Higher athletes at the morning run in /farcon-rome

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Follow the minting process we show you in this video 🔎 Have your $DEGEN ready to approve the transaction! The price is set automatically according to your eligibility 🎩 The gas is on us!

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