@vibs
looked at onchain behavior on @base.base.eth this week and something stood out.
wallets that interact with 3+ protocols in a month retained at 76.8% on new products they tried.
single-protocol wallets: 27.3%.
the "explorer" segment is tiny but extremely valuable. these are the people who try things. and tell others.
if you're building on Base and not thinking about how to reach this cohort specifically - you're leaving a lot on the table.
(rough 7-day Dune analysis, directional not definitive)
https://dune.com/vibshike/base-explorer-wallet-retention?theme=dark&utm_source=share&utm_medium=copy&utm_campaign=dashboard
/base-builds /base