@vgvg23

Once excited, the copywriting conveys the feeling of the product to an inappropriate level, which creates a gap between the expressive value and the actual value of the product, which easily makes the audience feel that there is a mismatch. This kind of copywriting first conveys a rough feeling of the product to the user, and secondly, it easily makes people raise their expectations too high, thus unnecessarily increasing the probability of dissatisfaction with the product.

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