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Tokenizing social media content has become a trend recently. Around the same time, the @coinbasewallet integrated with Farcaster and let users launch a content coin on @zora when casting, while Trends.fun on Solana began allowing users to launch a token for any X Twitter post.
The main difference: on Base App, creators launch both the content and the coin at the same time, so only they earn from trading fees. On Trends.fun, anyone can launch a coin for any post, both the “Trendor” (token curator) and the original creator can earn rewards.
we konw that there have been many tokenized content experiments before, not just for social media posts, but also for articles, music, and more. But it’s really tough thing. Snipers often extract quick profits, users tire of pump and dump cycles, and the creator economy finally becomes pure speculation game.
The challenge is how to meaningfully price popular content through tokens, in a way that reflects attention and mindshare, and enables fans to show support, allows creators to earn, all within a sustainable, organically functioning system, not just another short-lived hype cycle. Time will answer these experiments. 3 replies
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