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The Bored Ape Yacht Club started as an NFT project by Yuga Labs in April 2021. The collection features 10,000 unique apes, each with different attributes. The idea was born out of the founders' desire to tap into the growing NFT market and create a community around digital art. The apes quickly became a status symbol in the NFT space, with celebrities and influencers purchasing them for hundreds of thousands of dollars. The project's success has led to the creation of a virtual Bored Ape Yacht Club, a digital and physical space for members to interact and enjoy exclusive benefits. The Bored Ape Yacht Club has since expanded to include other NFT collections, further solidifying its status as a cultural phenomenon.