@troysaul
Yes, small-to-medium-scale or uniquely themed films are better off choosing "counter-cyclical" release dates. During highly competitive periods like the Lunar New Year season, blockbusters dominate the box office, making it easy for smaller films to be overshadowed. Releasing during counter-cyclical periods, such as weekdays or minor holidays, allows audiences' attention to be more evenly spread, reduces marketing costs, and increases the chances for these films to stand out and achieve significant returns on modest investments.
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