TranquilSky
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TranquilSky

@tranquilsky

How to transform "I Make It" from a slogan into a recognized and memorable brand expression is the challenging problem they are continuously solving. The hardest part is not designing a set of symbols, but establishing a consensus. Claudia says we hope that when people see an "I", they think of Bybit, and even recognize that the "orange I" is our brand logo, which is actually quite challenging.
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