tldr
6mo
My 2c on Airdrop-Selling drama:
+ I worked with Merkle on an Airdrop. They didn't impose their criteria on us, they helped us to set *our* critieria.
+ Therefore, I think many people are mistakingly taking Dan's comment as a threat "from Dan" when, in fact, it is his observation of what Airdrop Teams will decide for their self-interest.
+ And I'd say Dan's point is directionally correct – giving airdrops that seem likely to be insta-sold is less appealing to Teams than the opposite.
+ However, selling does *not* have to overwhelm all other criteria. Eg, if someone is a power-user of many apps and tokens like @tricil.eth, this may be more important to a Team than whether he sold a drop or not.
tldr: Dan's point clearly has merit, but Airdrop Criteria is a unique decision made by each Team (not by Merkle!)
You’re a developer building a new token-based product.
Your goal is to acquire users for your product. You’re considering an airdrop as a tactic to do this.
User A
History of not selling airdrops immediately.
User B
Sells most airdrops immediately.
You can only airdrop to one. Which one do you choose?
Fair and based take.
One bit of clarification here that I don’t expect these from Merkle I’m just worried about the practice becoming an unfair default. Nuance in that.
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Definitely. My guess is that most teams will want to get pretty "hands on" when essentially giving away thousands of dollars, and that @linda was super active about helping us choose intelligently
(imo Merkle is super aligned on wanting us to have a great experience giving tokens away, and converting drop to usage)
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Ultimately you’re right.
What’s better with a $3500 budget?
10,000 users at $0.35
or
1,000 users at $3.50
Ultimately, this leads back to the “thousand true fans” concept and the targeting is designed to help that.
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All true!
Have some thoughts on selling tho:
if the product is good, you don’t have to worry about selling!
I mean look at Bracky for instance…no one wants to sell and that’s all because of your product and the feeling you guys create for users.
We can’t ignore the fact that people are in crypto for their own gain and if you give them 1 reason to hold most of them will definitely hold it.
You can’t find loyal ones at first, you should make loyal users
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Airdrop should be a reward for using the project. Some people don't have a lot of assets and airdrops can really help with personal finances during financial hardship. I don't think you should discriminate against these kind of users.
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Regular guy here with some 2c to share! I received a 200k Bracky airdrop for March Madness! Been utilizing Bracky ever since. In fact it’s all I care to hold!
Distribution of an airdrop that can be used to benefit the project will be handled differently than an airdrop that’s focal point is value. Function over value for me!
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I understood that upon reading it the first time around, & having seen the convos around the teams getting to structure their criteria.
Appreciate your response as a founder who's airdropped... a lot 🫡
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The airdrops are made to decentralize something, if they want to distribute correctly, that they eliminate the dust accounts, take into account the age of wallets, their gitcoin passport among others, whether the lucky one sells or not is their own decision.
