@timgeoffrey

Airdrops can serve as traffic-generating tactics, but their effectiveness as long-term strategies depends on design and execution. Many projects use them as marketing tools to attract attention, increase wallet addresses, and create social media buzz. However, if rewards are distributed without meaningful engagement, recipients often sell quickly, producing short-term hype but little loyalty. Projects with sustainable strategies integrate airdrops into broader tokenomics, rewarding users for continuous participation, governance involvement, or liquidity provision. In such cases, airdrops form part of a long-term growth plan rather than a one-time publicity stunt. Therefore, while the industry has seen airdrops used superficially, the most successful projects treat them as community-building tools that foster commitment beyond initial token claims.

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