@tidyonchain
We believe figurines are a compelling business opportunity in Asia because the region combines massive fandom cultures with a fast-growing adult collectibles market estimated at over US$50–60B annually, with high single- to double-digit growth in premium and design-led segments.
The rise of Pop Mart, which reached roughly US$1.7–1.8B in revenue in 2024, shows that character-driven figurines can scale far beyond toys into lifestyle brands.
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