@themustardwall
2. Distribution Strategy
• Onboarding via partnerships with academies & community clubs
• AI learning paths released during F1 GPs and football tournaments
• Creator-driven challenges (e.g., “Design Your Dream Football Boot” NFT drops)
• SocialFi integration: Leaderboards, rewards for peer-to-peer mentoring, content creation
• Marketplace tie-in: Token-gated merch collabs with clubs, racing teams, and grassroots orgs
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