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Toluwani John

@thecreativewhizz

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๐–๐ก๐š๐ญ ๐ข๐ฌ ๐ฒ๐จ๐ฎ๐ซ ๐ฆ๐ข๐ฌ๐ฌ๐ข๐จ๐ง? What is your mission statement? Before you answer that question, permit me to open your eyes to something A brand mission statement is a clear, concise description of your brand's purpose, values and goals. This mission statement explains why your brand exists and what it seeks to achieve. It also serves as your brand's guiding principle, influencing your brand's decisions, strategies and behaviors. A strong mission statement outlines what your brand does, who it serves and the unique way it makes an impact in the world. For example, A brand might have a mission to provide eco-friendly, sustainable products thatโ€ฆ Improve peopleโ€™s lives while protecting the planet. Another example could be a brand whose mission is to deliver affordable, high-quality healthcare to underserved communitiesโ€ฆ Making wellness accessible to all. Last but not the least, Our mission at HDLifeYSC is to identify, motivate and develop digital crโ€ฆ
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๐๐ž๐ฅ๐จ๐ฐ ๐ข๐ฌ ๐จ๐ฎ๐ซ ๐ฉ๐ซ๐จ๐ฆ๐ข๐ฌ๐ž ๐ญ๐จ ๐ฒ๐จ๐ฎ! At Firsualsc, we aim to REDEFINE your BRAND with CREATIVITY & STYLE. The above is an example of a brand statement. You may ask, What is a brand statement again? Don't worry, I'm here to give you your answer. A brand statement is the core message that defines what your brand stands for. It goes beyond just your tagline or slogan, Itโ€™s about the values, mission, and purpose of your brand. A good brand statement speaks directly to the heart of your target audience, Giving them a clear idea of what your brand offers and why it matters. It typically includes your brandโ€™s unique selling proposition (USP), its vision, and the emotional connection it aims to create. By clearly expressing what makes your brand different, the statement helps guide your brand's decisions and actions, While also building trust and loyalty with your customers. A brand statement serves as a promise to your target audience or โ€ฆ
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๐ˆ ๐ก๐š๐ ๐š ๐ฏ๐ž๐ซ๐ฒ ๐›๐ฎ๐ฌ๐ฒ ๐๐š๐ฒ ๐ญ๐จ๐๐š๐ฒ ๐š๐ง๐ ๐ˆ ๐š๐ฅ๐ฆ๐จ๐ฌ๐ญ ๐๐ข๐ ๐ง๐จ๐ญ ๐๐จ ๐ญ๐ก๐ข๐ฌ ๐›๐ฎ๐ญ.. I have to do it because I know you are looking forward to learning more๐Ÿ˜Š Let's pick up from where we stopped. We spoke about brand personality as part of the elements of brand Identity. We also spoke about brand values as part of the element of brand personality. I believe you now see how the brand identity family tree is coming up? Another element of brand personality we'll be talking about is Brand voice and style. Your brand's voice and style define how your brand communicates and connects with its target audience. It is the tone, the attitude and the language used to convey messages. So, whether your brand voice is friendly and casual or formal and professional, The voice should be consistent across all platforms, This will make your brand recognizable and relatable. Style is the visual aspโ€ฆ
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๐–๐ก๐ž๐ซ๐ž ๐๐จ ๐ฒ๐จ๐ฎ ๐ฌ๐ž๐ž ๐ฒ๐จ๐ฎ๐ซ๐ฌ๐ž๐ฅ๐Ÿ ๐ข๐ง ๐ญ๐ก๐ž ๐ง๐ž๐ฑ๐ญ 5 ๐ฒ๐ž๐š๐ซ๐ฌ? If you don't have an answer to this, It means you're not yet ready. You can see that my picture is also looking at you like โ€œwhat, are you for real?โ€ How can you feature in a future you have not yet pictured? This is a wake up call for you. Do you have your 5 year goal planned out? Let me know in the comment section. Do you want to read more from me? Follow me to stay updated๐Ÿ’œ Share this post to also help one person out there. See you in my next post๐Ÿ˜Š #thecreativewhizz #GlobalChangeAgent
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๐’๐จ๐ฆ๐ž๐ญ๐ก๐ข๐ง๐  ๐‡๐š๐ฉ๐ฉ๐ž๐ง๐ž๐ ๐“๐จ ๐Œ๐ž ๐˜๐ž๐ฌ๐ญ๐ž๐ซ๐๐š๐ฒ, I was trying to edit a picture and boom.. I came across a feature I've been searching for on my phone. I already gave up on searching for this tool a long time ago because I thought my phone doesn't have the feature๐Ÿคฆโ€โ™€๏ธ This highlighted the fact that having the right tools is crucial butโ€ฆ If you donโ€™t take the time to explore and understand their potential, youโ€™ll never fully benefit from these tools. Imagine having a smartphone packed with powerful apps and features but you only use it to make calls or send texts. Youโ€™d be missing out on so many capabilities that could make your life easier and more enjoyable! Or Imagine having a book that contains the secrets you need but you refuse to read it. You'll be losing out on a lot of secrets. This same idea applies to your skills, resources and opportunities in life. You may already have everything you need tโ€ฆ
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๐Œ๐ฒ ๐ฏ๐š๐ฅ๐ฎ๐ž ๐๐ž๐ฉ๐ž๐ง๐๐ฌ ๐จ๐ง ๐ฐ๐ก๐จ ๐ˆ ๐š๐ฆ ๐š๐ง๐โ€ฆ What I stand for. The same way you have something you stand for as a human is the same way... Your brand should have something it stands for. This is where your brand Values come in. Want to know what this means? Read through๐Ÿ˜Œ Brand values are the core principles that define what your business/brand believes in and what it stands for. These values shape how your brand behaves, interacts with its customers and contributes to society. You should also have it in mind that these values go beyond your products or services, They reflect your brand's purpose, culture and long-term goals. For example, A brand that values transparency will always be open and honest in its communication with customers. A brand that prioritizes sustainability will focus on eco-friendly products and practices, Ensuring they leave a positive impact on the environment. A brand that focuses on quality will ensโ€ฆ
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๐’๐ก๐ž ๐ฌ๐š๐ข๐ ๐ข๐ญ ๐ฐ๐š๐ฌ ๐š ๐ฅ๐ข๐ž! How can a brand have personality? It is definitely not possible! I sat her down and told her it is possible. Are you like her and you'll love to know more? Journey with me Brand personality refers to the human characteristics associated with a brand. Just like we humans, brands can be friendly, sophisticated, playful, elegant luxurious or even bold. Take GUCCI, Dior and Chanel for example, They are all luxurious brands andโ€ฆ You'll notice that when most people want to show that they are rich, they buy products from these brands becauseโ€ฆ They know the brands are associated with luxury. Brand personality is what helps your BRAND create an emotional connection with your customers, making your brand more relatable and memorable. Your brand personality is what will help you convey your brand's values, voice and style. The usefulness of brand personality lies in how it sets your brand apart from its competitors. A strong branโ€ฆ
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๐Œ๐ฒ ๐๐ž๐ซ๐ฌ๐จ๐ง๐š๐ฅ๐ข๐ญ๐ฒ ๐ˆ๐ฌ ๐ƒ๐ข๐Ÿ๐Ÿ๐ž๐ซ๐ž๐ง๐ญ ๐…๐ซ๐จ๐ฆ ๐˜๐จ๐ฎ๐ซ๐ฌ! Yes, it is andโ€ฆ This same thing applies to your brand. Your brand personality is different from another brandโ€™s personality. Let's say you have this friend who always wears a purple hat and is super friendly. Every time you see someone in a purple hat, you might think of your friend because thatโ€™s their unique style. Your brand is like that too and it should have its own special style in the way it communicates with its audience. This is one of the elements of brand identity. Take for exampleโ€ฆ Some brands might always use fun and cheerful language, while other brands might be more serious and professional. All these elements come together to create a BRANDโ€™S PERSONALITY, making it easy for your audience to recognize and remember your brand. Just like how your friendโ€™s purple hat makes them stand out, A strong brand identity will make your brand sโ€ฆ
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What is Your IDENTITY? Let me rephrase the question. What is your BRAND IDENTITY? Does your brand have an identity or is it just another brand on the streets of social media? Well, wait, Let me paint you a scenario. Think of your favorite superhero, like Black Panther, Wonder Woman or The woman king. These superheroes have unique costumes, a recognizable logo, and a special way of speaking or acting. These are the elements that make them stand out from other heroes and make it easy for you to identify them instantly. Now, let's come back to planet earth,ย  Imagine your brand as a superhero in the business world.ย  You get the picture right? Exactly! Your brand's identity is like the superhero's costume and logo. Your Brand's Identity includes your brand's name, logo, colors, fonts and even the tone of voice in your messages. All these things work together to create a unique and memorable image. Just as you can easily spot HDLifeYSC Competition designs hosted by HDLife Communityโšก on the stโ€ฆ
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๐๐ž๐ซ๐ฆ๐ข๐ญ ๐ฆ๐ž ๐ญ๐จ ๐ข๐ง๐ญ๐ซ๐จ๐๐ฎ๐œ๐ž ๐ฆ๐ฒ๐ฌ๐ž๐ฅ๐Ÿ! You're welcome to my Space! I am Toluwani John, I am a Graphic Designer who specialize in Brand Identity Designs. I help REDEFINE your BRAND with CREATIVITY & STYLE. As stated in my previous Introductory post. I'm always interested in topics such as Brand Identity, Personal Development, Leadership, Purpose, Positivity, and Creativity. In the coming days, I will be sharing with you my knowledge based on these topics. If you would like to increase your knowledge on the above mentioned topics Make sure you Follow me and also extend the opportunity to others by sharing the content. It will definitely be an adventurous journey for you and me. Which of these topics sounds strange to you? Let me know in the comment section. Don't miss my content coming soon. Follow me to stay updated. See you in my next post. #TheCreativeWhizz
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