@theamodhshetty
I was going through a research report shared by TripleDart based on 75K monthly LLM visits across 100 B2B SaaS companies.
findings made me rethink newer approach to content and SEO in 2025.
Here's what caught my attention:
1. After Google's AI Overviews started,organic clicks dropped by 57%.
But impressions actually went UP by 19.5%.
So people are seeing your content. They're just not clicking anymore.
2. India has currently been leading LLM traffic.
India generated 10.7k sessions. US came second with 10.1k.
3. ChatGPT drives 70-80% of all LLM traffic to websites.
Perplexity is strong for research-heavy, long-form content (25-30% share there).
4. The content that winning now are Statistics and data.
Pages with titles like "statistics," "trends," "benchmarks" these are getting picked up by multiple LLMs.
5. And here's the big one.
ChatGPT traffic is converting 4x more than Google organic.
The game is changing Now.
SEO is evolving fast.